CLOU NEW YORK
Istanbul / New York
The fabric quality, which is at the top of the priorities, gave us the idea of cloud with its soft and comfortable feeling. The cloud-associated name of Clou reminds the most important value of the brand, comfort and naturalness. This organic and soft approach is reflected in an identity that combines a custom made logo, with a rounded freeform typograhic systems based in handmade.
Rest of the design was kept strictly minimal: one typeface, Humanistic Sans set spaciously, with Classic Grotesque allowed the delicate details of the typeface to shine through while keeping with a strong, blocky and contemporary aesthetic common in grotesque typefaces.
Clou's identity and packaging system reflects the aesthetics of values, sustainable and ethical fashion affordable, practical, and desirable. Working with minimal and natural materials brought a timeless yet possessive approach. Every detail in the brand identity is elegant and clean, the result of a thoughtful and refined process. Besides recyclable materials, it also hides a surprise flower seed in the tag paper that comes with every purchase.
This organic and soft approach is reflected in an identity that combines a custom made logo, with a rounded freeform typograhic systems based in handmade. Modern, minimalist and typographic packaging boxes follow the line of Clou. Environmentally friendly packaging, which is one of the specific targets, also presents a surprise flower seed in the special paper labels that come with each order.
For shopping: clou.shop