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Sıla Özyıldız is a designer crafting tactile, editorial and sensory-driven packaging identities. Her practice focuses on quiet luxury, material sensitivity and refined visual systems that articulate a brand’s most subtle narratives.
Graunds
Branding, Packaging,
Art Direction
As a self care brand, GRAUNDS believes that true beauty comes from within and views personal care as a journey rather than a destination. This philosophy forms the core inspiration for the brand's identity and packaging.
A sophisticated minimalist logotype, a nature-inspired color palette, and topographic silver foil with embossed accents—echoing the brand’s name—come together to create an inviting sense of calm.
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