Nöhm Coffee

Branding and Packaging
 

At Nöhm, our story begins in the verdant slopes of Kilimanjaro, where the fertile soils of Tanzania cultivate some of the most sought-after coffee beans in the world. Inspired by the deep-rooted coffee traditions and the unyielding dedication of Tanzanian farmers, Nöhm was born as a brand that not only delivers premium coffee but also honors the rich cultural heritage of this captivating land.

The branding draws on the symbolism of the Sankofa bird, an emblem of wisdom and reflection in African culture. The bird, depicted in motion as it looks back while moving forward, serves as a powerful reminder that progress is rooted in understanding and honoring the past. Its graceful form is integrated with an commanding script-style logotype, conveying both tradition and sophistication. Each coffee variety is distinguished by a unique color palette, complemented by patterns inspired by African artistry. Silver foil accents highlight the packaging, symbolizing the timeless value and premium quality Nöhm brings to every cup. The design carefully balances cultural reverence with modern aesthetics, inviting coffee lovers to experience the essence of Tanzania in every detail, from the packaging to the final sip.