Tea&Me is a London-based company of organic, loose-leaf teas. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living; a lifestyle that seeks to place more focus on the small details and experiences of everyday life. The philosophy of the brand has been successfully translated into its visual identity. Minimalist branding features a simple pastel colour palette, gold foiling eco-paper packaging with the story of each flavour written all over the package in sleek typography. Small illustrations of herbs on the package add a unique touch.